"All of us at Starbucks are responsible for our brand because everything we do adds up to satisfying our customers. McKenna's book represents a key perspective on this fundamental precept of customer-centered marketing and on what it takes to sustain customer loyalty in a world of overwhelming choice."

"In Total Access, Regis McKenna makes a compelling argument that marketing is vanishing; vanishing into a network of relationships and responsibilities so powerful as to redefine, if not eliminate, the traditional role of the marketer. If you practice marketing, or manage those who do, this book is a necessity on your 'must read' list."

"Based on a lifetime of unique experiences in both the technology and marketing fields, Regis McKenna provides a unique and prescient analysis of the new, networked society and its profound implications for future business success."

"Regis McKenna has put a personal stamp on Silicon Valley, no mean feat among so many bold voices. He's made 100,000 engineers think market, marketing, customers. And now, he's gone and done it again. Keep it up, Regis!"

"When Regis speaks…Apple listens! Powerful ideas that should reshape conventional marketing strategy for decades to come."
"Silicon Valley's Svengali."

"Simply being a client of Regis McKenna has become a kind of anointment for a high-tech business."

"Regis McKenna has a highly developed sense of what it takes to make it in high tech."

"One of America's top marketing consultants."

"A wide-ranging, entertaining tour of the real-time landscape… a good read for your next plane trip."

"McKenna has written a manifesto for marketers, customer-service employees, and managers in general. In an accessible and convincing manner, he explains why-and shows how-corporations must use these technological advancements to compete in today's marketplace."

"Real Time has all the ingredients of a successful business book, including a simple yet powerful theme."

"Regis McKenna never ceases to challenge the conventional wisdom. The notion of eliminating hierarchy and long-term planning, and creating real time management that focuses on delivery, results, and customer needs, is a key revelation for companies large and small."

"An insightful and useful book that provides a practical understanding of how time, technology, and customer service are increasingly interrelated."

"The Regis Touch leaves the reader braced and eager to try out its new ideas… a short, sharp slap in the face of conventional marketing thinking."

"One of America's top marketing consultants, Mr. McKenna has written a book counseling managers on how to fight fear, uncertainty, and doubt in the minds of customers…."

"It's easy to digest, stimulating, and logical….Regis McKenna has a highly developed sense of what it takes to make it in high tech."

"Managers might keep it handy for periodic re-reading as a reminder of high-tech marketing basics…."

"When Regis speaks…Apple listens! A must-read book of powerful ideas that should reshape conventional marketing strategy for decades to come."